About Felistly

ABOUT US - FELISTLY

Our Brand Story

From a small idea to an innovative force that transforms the industry, Felistly has always stayed true to its original aspiration, delivering exceptional product experiences to consumers.

The Origin Story

Began with a simple idea

Throughout my journey, I have always been captivated by the allure of jewelry—its dazzling brilliance, elegant essence, and its unique ability to tell stories without words.

Yet, as I delved deeper into the world of fine jewelry, I became increasingly aware of the ethical and environmental concerns tied to traditional diamond mining. I knew there had to be a better way.

That’s when I discovered moissanite—a gem born from the stars, radiating brilliance comparable to diamonds, yet carrying a conscience as pure as its sparkle. I was enchanted. This gem embodies everything I believe in: beauty, sustainability, and accessibility.

The Felistly Mission

We believe jewelry is where happiness meets style in perfect harmony. Happiness is not just a feeling—it's the radiant glow at your fingertips, turning everyday moments into meaningful rituals. Style isn't about following trends, but expressing your true self through distinctive designs.

With masterful craftsmanship, Felistly transforms precious moments into eternally dazzling jewelry art. We uphold eco-conscious values without compromising excellence, making accessible luxury a reality. Each piece carries aspirations for a beautiful life and heartfelt blessings.

Felistly is more than jewelry—it's a witness and messenger of happiness. Here, let elegance and confidence shine effortlessly from within, revealing your one-of-a-kind brilliance.

History & Growth

June 2010

The Founding Story

With 20 years of jewelry craftsmanship, Mr. Ma founded Felistly in Guangzhou, handcrafting the first moissanite ring to begin a new chapter in sustainable jewelry.

March 2012

First Product Launch

The Stellar Collection debuted at Shanghai Jewelry Expo to critical acclaim

September 2015

Series A Funding

Post-investment expansion doubled our R&D team and production capacity, growing to 200+ designers and artisans

May 2018

Global Expansion

Market entry into the U.S., Germany, and Italy marked the beginning of our worldwide journey

2022 - Present

Continuous Innovation

Having served over 1.4 million global customers, we've witnessed 580,000 couples embark on their marital journeys with our jewelry

THE FELISTLY ETHOS

These principles guide everything we do.

Every gem tells an ethical story

We insist on lab-grown moissanite and traceable materials, rejecting blood diamonds and destructive mining, ensuring full supply chain transparency from source to finished piece.

Sustainable Luxury

We redefine luxury through eco-conscious craftsmanship — from cyanide-free plating to renewable packaging — proving jewelry aesthetics and ecological responsibility can coexist.

Artisan Excellence

Each piece undergoes 20 meticulous handcrafting steps, perfected by artisans with 15+ years of mastery, upholding the gold standards of European jewelry dynasties.

Inclusive Beauty

Our designs celebrate diverse aesthetics — from adjustable rings to unisex styles — ensuring every individual, regardless of gender, body type, or cultural background, finds belonging.

Transparent Pricing

We disclose cost structures (moissanite material + craftsmanship hours + designer fees), rejecting the price obscurity tactics of traditional jewelry.

Customer First

We listen intently to create jewelry that witnesses and elevates life's joyous moments, empowering every wearer's elegance and confidence to blossom from within.